Rubicon Project and SuperAwesome pair to bring programmatic advertising to the under-13 segment

Rubicon Project and SuperAwesome have paired to launch REX, an automated video ad exchange that lets brands advertise their wares with an under-13 age group in a way that is compliant with U.S. regulations.  
The pair claim the offering is the “world’s first and only certified COPPA-compliant automated exchange for video advertising”, with the platform able to serve ads across desktop and mobile screens in real-time.  
The compliance requirements of COPPA (in the US)