Rising above the noise: How brands will cut through with Olympics content

The stakes for athletes in Rio are obviously high, but, in terms of brand content, the 2016 Olympics marks arguably the most competitive landscape marketers have ever seen.
That’s because a change to official rules has paved the way for even more brands to participate -- as content creation overall has increased exponentially since the 2014 Winter Games in Sochi.
A (theoretically) receptive audience
According to video analytics firm Visible Measures, branded videos for the 2016 Olympics ha