Renault is using artificial intelligence to run its influencer marketing campaigns

Renault is letting machine learning power the decisions it makes about influencer marketing. 
The automaker is testing an AI social listening tool in a number of European markets which allows it to easily segment audiences and identify influencers they trust. 
It's part of a wider shift by the brand to move away from mass reach and towards one-to-one communication on social, a strategy being led by Francois-Xavier Pierrel, corporate director of data, CRM and social.
Pierrel was po