Reframing privacy: a new paradigm to combat data-driven discrimination and harm

Ad industry stakeholders play a key role in abating data-based discrimination, argues UM Worldwide’s Arielle Garcia as part of The Drum’s Data & Privacy Deep Dive.
In a recent report, the Interactive Advertising Bureau aptly asserts that the “looming peril” facing the industry is regulation and not the third-party cookie deprecation that has held a fixed place on marketers’ agendas for nearly three years.
Recent headlines have been dominated by social