Reese Witherspoon links up with AT&T for exclusive content partnership

AT&T and actress Reese Witherspoon announced today a plan to create a new entertainment destination featuring high quality and exclusive content, especially for fans of female-driven stories.
Hello Sunshine is Witherspoon and Otter Media's cross-platform brand and consumer-facing content company. It will launch an ad-supported video on demand (VOD) channel in 2017 that will only be available for customers of DirecTV and DirecTV Now. The new multimedia brand will also develop a series featuri