Redpill's branded video review: The best branded content of 2016

Every fortnight, REDPILL reviews three new or relevant branded videos and assesses the reasons behind their social performance. REDPILL’s rating system scores videos across five categories (awarding a maximum of 20% for each category): originality; on brand; creativity; craft; and shareability. The sum of all five scores produces a rating out of 100%.
Finally, 2016 is ending. One hell of a year for the world, but not a bad one for branded content.
Here are the best three videos according t