RedBull TV appoints Tag Heuer as official timekeeper as the pair gear up for content collaboration

Hot on the heels of its recent partnership deals with the likes of Reuters and GoPro, Red Bull Media House has inked another collaboration with Tag Heuer.
The global activation will see the Swiss Avant-garde watchmaker display a countdown clock on Red Bull TV and while a content campaign on the platform will support its wider #DontCrackUnderPressure push in which people are encouraged to push boundaries, take on challenges, and break rules.