Recession-proof your ad spend with these 3 tips

As the possibility of economic downturn becomes an increasingly more likely reality, Postclick’s senior vice-president and head of marketing Hunter Sunrise shares timeless tips for making a brand’s ad dollars stretch through performance optimization.
From rising inflation to stock market turbulence, tech layoffs and lower GDP, all signs point to an impending recession. ‘
When times get tough, advertising budgets end up on the chopping block. But that can have mixed results. Mar