Purch partners with Index Exchange for new chapter in video header bidding

Content marketing company Purch has partnered with Index Exchange for a new server-to-server integration for video header bidding.
The integration will allow Purch to simultaneously auction banner and video ads with unlimited demand sources without adding any extra latency on the page.
The development is built on years of Purch's programmatic innovation with standard media and will ultimately improve transparency and competition for publishers and third-party exchanges.
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