Publicis Health scales up data capabilities with Payer Sciences acquisition

Publicis Health has acquired Payer Sciences, with the ambition that the data-driven health marketing agency will help the group scale up the analytics it offers to clients. 
The Publicis Groupe-owned firm said it will lean on Payer Sciences' specialty in helping biopharmaceutical manufacturers navigate the the US reimbursement environment.
The newly-acquired firm was founded in 2009 in New Jersey, it relies on strategic and analytic insights to aid decision making for ph