Publicis Groupe inks global partnership with Chinese internet giant Tencent

Publicis Groupe has signed a global partnership with Chinese internet behemoth and WeChat owner Tencent.
The holding group's deal with Tencent will give it access to a large amount of behavioural data with the aim of provising Publicis clients with improved programmatic offerings, cross-screen planning capabilities and conversion performance. 
Tencent owns messaging app WeChat, which lays claim to 760 million monthly users. It also owns digital platform QQ which has 860 milli