Publicis combines SapientNitro and Razorfish to form SapientRazorfish

Publicis.Sapient, the digital arm of Publicis Groupe, has announced that it is merging digital agencies Razorfish and SapientNitro to form a new entity called SapientRazorfish.
Alan Wexler, currently CEO of SapientNitro, will now serve as CEO of the newly-formed company, while CEO of Razorfish, Shannon Denton, will take on the role of chief strategy officer for SapientRazorfish. President and CEO of Publicis.Sapient Alan Herrick will now move into the role of chairman, while Wexler and CEO of Sa