Publicis Canada appoints new team to head up Montreal office, will renew focus on data and distribution channels

Publicis Canada announced the appointments of Rachelle Claveau as president of Publicis Montreal, and Sylvain Dufresne as executive vice-president, creative director of Publicis Montreal on Friday.
The appointments reflect Publicis shift towards more integrated messaging across growing distribution channels and a renewed focus on the importance of data as a core component of the agency.
"Our business has changed significantly, we are now dealing with an ever growing number of distribut