03-11-2016 17:16 via thedrum.com

Programmatic punch from Teads.tv - quality of content is key

Tead.tv president of US and Canada Jim Daily would give a Programmatic Punch to companies that are lax when it comes to quality of content, intrusive advertising, viewability and fraud, he revealed, speaking before The Drum's two day event running as part of Ad Tech NY.
Speaking to The Drum about his major hates, he also relayed his belief that the current programmatic market is not without its challenges (industry-wide)  but as dollars shift and new clients arise it continues to reinvent i
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