Programmatic advertising to grow 31% in 2017

Programmatic advertising is expected to grow faster than all other digital mediums in 2017, becoming the principal method of trading digital display, according to ZenithOptimedia
The group's 'Programmatic Marketing Forecasts' report outlined findings from 41 key advertising markets and suggested that programmatic will grow 31% next year, outpacing social (up 25%) and online video (20%). It also predicted that a growing proportion of these other channels will be traded programmatically by the yea