‘Privacy doesn’t need to be boring’: the story behind WhatsApp’s 3D billboard

Tasked with touting its latest privacy features, WhatsApp’s creative team devised a plan to take the somewhat dry topic and make it exciting. Here’s the story behind the 3D billboard that intrigued the internet.
3D billboards are the hot marketing medium of the moment, and the Meta-owned messaging app WhatsApp was the latest brand to hop on the trend. Yet, amid the sea of stunts, this Piccadilly activation stood out and garnered industry-wide praise for its creativity.
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