PR experts react to Capri Sun recall: ‘There are a lot of questions that need to be answered’

On the heels of Kraft Heinz’ decision to recall thousands of cases of Capri Sun juice pouches due to possible contamination, PR and crisis communications experts make suggestions for how the brand can regain consumer trust. 
Kraft Heinz on Tuesday announced it is recalling some 5,750 cases of its Capri Sun Wild Cherry beverage due to possible contamination. In a public statement, the company said, “The voluntary recall comes after diluted cleaning solution, which is used on food