Post-pandemic ‘desperation’ for reality is driving TV brands to experiential marketing

TV and film marketing is failing to reach vital gen Z audiences. Top media brands Disney, Netflix and FX believe experiential marketing is the key to winning over younger audiences – especially after the last few years of pandemic disruption.
AV entertainment has historically ramped up the excitement flywheel through a long-established chain of critics, newspapers, magazines, TV chat shows and talent press junkets. But in the peak streaming era – where there&