Pinterest’s Q2 results show strength of e-commerce amid ad slump

Pinterest’s investment in its e-commerce offering has helped it outperform amid a run of disappointing tech company results.
In its Q2 results for the year, the company posted better-than-expected results despite facing much of the same underlying advertising issues that have hit its contemporaries.
Chief financial officer Todd Morganfeld reported that Pinterest has around 1bn shoppable products on its platform due to partnerships with Shopify and WooCommerce, among others. He stated that