Pinterest gets serious about video as it unveils new ad format with General Mills, bareMinerals and Kate Spade as launch partners

In its ongoing quest to woo advertisers, Pinterest has revealed a ‘Promoted Video’ product for brands. The new ads will let companies share video content with the platform's 100 million users.
The mobile-online tool will boost the visual bookmarking site’s ‘Promoted Pins’ and e-commerce offerings, and is currently being tested in the UK and US.
The format will comprise of silent GIF-style ads that users have to click-to-play upon seeing them in t