Peta applauds KFC's modest vegan Imposter Burger trial

KFC is piloting vegan burger 'The Imposter' to better reach a growing portion of non-meat eating people in the UK. The trial will last only four weeks but has been applauded by long-time critic Peta nonetheless.
After baiting Gregg's with bacon roll ads, mocking its vegan sausage roll launch earlier this year, the fast-food chain has finally made a concession to accommodate the growing vegan audience. For four weeks, it is testing demand for the product with Quorn fillets coated in the