Performance management: helping marketers do more with less

Marketers are constantly under pressure to do more with less. Could a unified performance management approach be the solution to ease the demand and pressure on marketing teams to drive business goals?
Right now, marketers are under pressure like never before. The changes caused by the pandemic mean customers expect more personalization across more touchpoints. Meanwhile the pandemic hangover, combined with tough economic times, means marketing budgets are stagnating. Marketers have to deliver m