Pandora rolling out muted video and responsive display ads

Internet radio and streaming company Pandora has announced that it will roll out muted video and responsive mobile display ads to all its advertisers on January 19. The new ad formats are meant to drive results across key performance indicators, including time spent with ads, brand favorability and intent to purchase, according to a release by the company.
The ads have already been in beta with select partners, including Denny’s Express, Google, the Lexus Dealer Association and Ascent Prot