Pandora poised for the ‘renaissance of audio’

As growth for Pandora slows and it faces the prospect of introducing an on-demand business model, the internet radio pioneer is quickening efforts to squeeze all the advertising revenue it can from its listeners all the while mindful that it needs to diversify its commercial model.
From offering 100 per cent in-view impressions across in-app and desktop to unearthing better measurement, the company has been at pains post-Cannes to show advertisers it is ready for what it calls the “renaiss