Oz Study: TV Delivers Biggest ROI for FMCG Brands - World Screen

World Screen
Oz Study: TV Delivers Biggest ROI for FMCG Brands
World Screen
SYDNEY: The first results from the Payback Australia study by Ebiquity have found that every $1 invested in TV advertising generated a return of $1.74 for FMCG brands. The world-first study has revealed that TV creates “by far” the best return on ...