Overheard at Advertising Week: ‘TikTok is no longer competing with Instagram’

The Drum's US editorial team is currently reporting on the ground at Advertising Week 2022. Here are the insightful, poignant and provocative things industry leaders are saying.
“TokTok will be competing with Hulu and Netflix; they are no longer competing with Instagram. This is a massive entertainment platform…I really believe in the power of video. And it’s so natural and organic in a way that Twitter wanted to be – video provides that.” 
- Emily Ratajkowski