Overheard at Advertising Week: 'Don't overdevelop the brief for creators'

The Drum's US editorial team is currently reporting on the ground at Advertising Week 2022. Here are the insightful, poignant and provocative things industry leaders are saying.
“There is so much power in three little letters: ‘yes.’ Take risks. It’s okay to fail. You fail hard, you move on, you move on quickly.” 
- Jennifer Healan, vice-president of US marketing and content, McDonald’s
"It isn't cookie or no cookie. It's who do you know and who do y