Oreo introduces new flavours in the UK via £3.4m multichannel campaign

Oreo is seeking to "bring to life" its new flavours via a multi-channel £3.4m campaign that includes a 'Oreo Flavour Mobile' on London’s Southbank. 
The Mondelez-owned snackmaker is marking the launch of its new mint and limited edition strawberry cheesecake biscuits with a TV spot and a seven week experiential mobile tour, which will be combined with PR and digital activity.
Created by FCB Inferno, the colourful 20-second hero animation f