Oracle bolsters adtech offering with purchase of contextual targeting outfit Grapeshot

Oracle has today (24 April) announced its intention to purchase Anglo-American contextual targeting outfit Grapeshot, an announcement it claims will complement its 2017 purchase of Moat.
Financial details of the deal have not been publicly disclosed although financial outfit IQ Capital is understood to have helped broker the deal. A post on the official Oracle site claimed the enterprise software giant has signed an agreement to acquire Grapeshot, and also suggested it will join its Oracle