Optimatic Media's Cara-Gianine Sullivan gives a programmatic punch to looking a little deeper into content, stories and what agencies expect

Optimatic Media's strategic demand manager Cara-Gianine Sullivan would give a Programmatic Punch to agencies that assume TV ads can work the same as online video. 
Speaking to The Drum ahead of her involvement in The Drum's Programmatic Punch content stream at Ad Tech New York, Sullivan was asked for her pet piece in the digital tech sector. 
"My big challenge is the phenomenon in video where its ok to recycle a 30-second ad spot that was built for TV and demanding performance that is