One savvy political marketer’s take on what happened in the election

Michael Bassik has a unique take on what happened with the 2016 presidential campaign that brought Trump a win. He was a student political organizer in college then went into political advertising for several candidates, so when he says that Hillary Clinton lost because she didn’t advocate for change, those in charge of upcoming campaigns might want to listen.
“If you look at the campaigns that have been successful over the past few decades, they have run of the people on a platform