One Direction’s manger: ‘Spotify is the new Apple now music has moved from sales to streaming’

The greatest challenge for marketers in the music industry is breaking songs rather than artists in a “playlist-dominated culture” sparked by Spotify, warned One Direction’s manager Will Bloomfield.
There’s a huge shift in how people are engaging with the music they love now playlists are emerging as the frontrunner. Consequently, streaming is fast-becoming the revenue spinner for record label execs as seen by its dominance of the recent financial updates from Universal a