Omnicom officially launches “Unlimited,” its dedicated McDonald’s agency

The Golden Arches are officially getting personal attention as of today. Omnicom has officially launched "We Are Unlimited," the name of its full-service agency dedicated to handling McDonald's US advertising business.
The launch comes nearly three months after McDonald's chose Omnicom to handle its creative account in the US following a months-long review that pitted the holding company against rival Publicis. After the win, Omnicom was tasked with creating an "agency of the