Olympics update: Dick's Sporting Goods Ad "The Contender" gets top viewing in recent survey

With the Olympic Games more than halfway through, Ace Metrix took a snapshot to see how the ads were performing, among official sponsors and non-sponsors. Overall, the company tested 135 Olympic-themed ads since the beginning of the year, with an overall average Ace Score of 577. An "Ace Score" is tallied using six factors most likely to influence consumer behavior including relevance, likeability, information, change, attention and desire—as well as re-watchability, purchase intent and br