Olympic cyclist Laura Trott becomes ambassador for P&G’s #LikeAGirl

In the run up to the Olympic Games, Procter & Gamble (P&G) has signed cyclist Laura Trott as an ambassador for its long-running #LikeAGirl campaign. The partnership came after the FMCG-giant found that nearly two-third of girls want more female role models in sport.
“The Olympic Games is a time when - all around the world- female sports participation is elevated in the public eye, and for that reason, we could not think of a better moment to drive awareness of the critical role spo