Now Basic with Ads has launched, what's next for Netflix?

Netflix has launched the long-awaited Basic with Ads tier in 12 countries. During The Drum’s Media Summit we ask top marketers and buyers whether the streaming giant has done enough to attract top brands and consumers.
At roughly less than half the price of a standard subscription, Netflix Basic with Ads tier has begun its roll out and will be launched in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US by November 10. The ad-supported subsc