Nike SoHo opening deepens brand ties to NYC

Nike will always be associated with Oregon, especially since its world headquarters are located there and founder Phil Knight keeps deep ties to his alma mater, the University of Oregon. But Nike also has tied itself to New York, especially with its recent launch of Nike SoHo, a five-story, multi-sport category, 55,000-square-foot retail experience that will open in SoHo at 529 Broadway at Spring Street tomorrow.
The flagship store was designed to deliver the best of Nike’s personalized se