Nickelodeon focuses its evening slot on teens with Nick at Nite block

Kids TV staple Nickelodeon UK and Ireland has created a new programming block for 11 to 15-year old on weekdays at 7pm, pinning down a solid demographic advertiser can hone in on in the evening.
Nick at Nite will feature a daily editorial bulletin called The Scoop, give teens relevant news in entertainment, music and style. The show will also be pushed by the broadcaster’s social media channels.
From a design perspective, the block has been inspired by social media and instant messaging in