Next plots £10m digital investment following lacklustre sales
Next has said it will invest £10m in digital marketing as well as improving its online systems as it maps out a recovery plan following a poor festive trading season.
Sales fell 0.4% in the fourth quarter to 24 December, a disappointment for the retailer which had hoped to see sales growth following a similarly poor performance last Christmas (see below for a graph of its full year sales).
With Brexit on the horizon, the falling pound and inflation squeezing its earnings, bosses
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