New world sports: digital transformation in sport

From the humble LED perimeter advertising boards to the seamlessly integrated goal line technology of the Premier League - digital has changed the nature of sport. 
Broadcast, publishing and Sports rights battle
Did you catch the game last weekend? Did you see Sanchez's hat trick goal against West Ham or Ibrahimovic’s kick out on Seamus Coleman?
If you did, it’s likely you didn’t watch it on your TV.   Far more likely to have seen it on your mobile device or lapt