New world, new strategy: how to move from a customer focus to human-centricity

In the first of a two-part series,  Annie Little of agency Initials explores how the world has been changed by pandemic, technology and uncertainty. But have marketers' understandings of people kept pace? 
A non-stop barrage of external life forces – health, social, environmental, political and economical – is affecting day-to-day decisions in unavoidable ways. As a result, consumers are becoming increasingly inconsistent in their decision making. These paradoxical beh