Netflix and Amazon coming up short on mobile devices as viewers continue to consume content in-home

Video streaming services like Netflix and Amazon are falling short of their potential on mobile devices, according to new research on OTT viewing habits which shows that 98% of video content is consumed in-home.
Market research firm GfK, found that while 90% of the UK’s OTT users have access to a mobile device, only 4% used smartphones to watch content and just one in 10 used a smartphone.
The study revealed that having invested in a subscription to one or more video services, viewers are