NBCU doubles up on investment in BuzzFeed

NBC Universal has upped its investment in listicle giant BuzzFeed, pumping an additional $200 million into the company best known for its social lists and quizzes.
Comcast, NBCU’s parent company, is making a strong social and digital native push, investing in BuzzFeed and Vox Media, to better serve its advertiser base, according to a Reuters story.
The newest investment in BuzzFeed doubles its initial buy, making NBCU’s stake in the company $400 million. It also invested $200 million