Napoleon assigns RBH to assist in capturing UK market

Canadian-based gas barbecue giant Napoleon has appointed RBH to create an integrated campaign aimed at raising brand awareness in the UK and driving traffic to its stockists.
Its high-end products, which range from a few hundred to a few thousand pounds, are currently available in select retailers, including Harrods. However, as one of the market leaders in North America and many other global territories, the company is looking to stoke demand and expand its reach.
Creative director duo, Wo