Nandos, Microsoft and Google are all removing letters from their names for #MissingType blood donor campaign

NHS Blood and Transplant has launched its #MissingType campaign for the second year running.
The campaign, which kicked off last year, is asking brands and individuals to remove the As, Bs and Os from their names to highlight the lack of people signing up to donate blood. According to figures released by NHS Blood and Transplant, the number of new volunteers has dropped by 40 per cent since 2005.
With over 30,000 people signing up during National Blood Week last year, this year's