MPP Global at IBC 2016: we helped Sky Now lower churn from 9% to 2%

MPP Global is the creator of a cloud platform for media companies seeking to identify, engage and monetize their digital audiences. With clients such as The Times, Sky, Daily Mail and more, the eSuite allows organizations to maximize and monetize their content.
Julian Morelis, MPP Global's CCO, spoke with Found Remote's Natan Edelsburg about the challenges OTT platforms are facing. He said their platform can predict churn (the rate at which customers cancel) with 90% accuracy and they even