Moz cuts staff to focus on SEO

After 12 years of success and steady growth, Seattle data marketing company Moz is paring down its staff by 28 per cent to focus more of its efforts on SEO.
Moz CEO Sarah Bird said in a blog on the company website that the company invested in a broad feature set to serve all aspects of inbound marketing, which the company thought would increase retention by providing more value to customers and align where they saw the industry headed.
“Thus, we invested in many new directions: social medi