Most effective US ads of October, featuring General Mills, Bud Light and Tourism Australia

What do Ice T and Honey Nut Cheerios' Buzz have in common? They're co-stars in one of October’s most effective ads.
What makes an ad resonate with its target audience? What are the factors that can help an ad leave a lasting impression in the minds of its viewers? System1 has developed a five-star rating system that factors in a broad set of data to answer these questions.
Below, the brand consultancy’s chief customer officer, Jon Evans, talks us through the ads that received the hig