Mondelez separates e-commerce from marketing following Bonin Bough exit

Mondelez has separated e-commerce from marketing following the departure of Bonin Bough, hiring a global head of e-commerce and a global head of media and digital.
It marks a departure from the strategy in place just a few months earlier. Under the ‘chief media and e-commerce officer title, Bough reported directly to chief marketing officer Dana Anderson and had a wide-ranging remit which saw him seek out the growth opportunities across both.  
Now, Jeff Jarrett has been named vice pr