Mobvista’s GameAnalytics purchase signifies the rise of Asian ad tech

China-based ad tech group Mobvista has announced the purchase of Denmark-based GameAnalytics, making it the latest APAC-based outfit to invest significantly in the region.
The financial terms of the deal were not publicly disclosed, but with five year-old GameAnalytics having raised $8m in funding, and professing a headcount of between 11 and 50 employees, the deal is likely to be significant.
Copenhagen-based GameAnalytics provides a behavioural analytics platform for game developers. The addit